Episode 41 - The Unsold Mindset with Colin Coggins

I'm excited to share my conversation with my friend Colin Coggins. We’re celebrating the launch of his new book “The Unsold Mindset,” published by Harper Collins. 

Colin has developed a stellar reputation as a go-to-market leader in the tech sector w/ a few exits under his belt.

This fascinating and pragmatic conversation unpacks Colin's research while teaching at USC Marshall School of Business, which inspired the book.

This conversation is valuable to anyone that wants to add more value to the world- and we unpack the insight that just being human and real is the mechanism to delivering the best solutions and the most value.